Burger King Rockwell TX
670 E I-30
In 1954, James McLamore and David Edgerton opened their first Burger King? restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Customer Promise today honors their original vision. The great success of the early restaurants made the Burger King concept a natural for selling franchises. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurants opened in Puerto Rico. While the vision for the Burger King brand hasn't changed over time, our restaurants have. The early Burger King restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru serviceat its restaurants.